User blog:Carlton Beaenkes/WWE Brand Split 2016 - My Thoughts

WWE is going to do a brand split between Raw and Smackdown this July. I know none of you guys will care, but I'm just gonna put this out here anyway. The decision to do the brand split is a great choice, albeit with bad timing considering that three of WWE's best young talents, Damien Sandow, Wade Barrett, and Cody Rhodes have all been fired this month. However, WWE's talent pool is far too big for everybody on the roster to get a chance to shine at this point. The brand split can create more time for several underutilized talents in midcard purgatory right now. Let's jump right into things.

No brand-exclusive PPVs.

This may be a surprising opinion, but I do not believe that PPVs should be brand-exclusive. I believe that the cards of pay-per-views could in theory be better if both brands included. Let's say Money in the Bank this year. If the brand split had already happened, a major Raw matchup could be Roman Reigns vs. Seth Rollins for the WWE Word Heavyweight Championship. Then, a major SmackDown match could be a grudge match between Sami Zayn and Kevin Owens. Now, instead of having them on different cards, how about drawing more subscribers to the WWE Network by putting them both on the same card? Doesn't that sound like a marquee billing? I would certainly think so.

The Titles?

There is currently a split opinion on whether or not to keep one undisputed world title or whether to go back to having two. To be honest, I side with the people who say to just keep one. I share an opinion with many others on this side that if we went back to having two titles, the World Heavyweight Title would end up playing second fiddle to the WWE Championship again. I do not think this is good for one of your prestigious titles. I also think that the Women's and Tag Team titles should be kept as interbrand titles, given that the divisions for both are a little shallow right now. The situation with the tag titles is getting better, though. I do believe that the IC and US titles should be made brand-exclusive. I would put the US title on Raw, as most of the US title most viable contenders are bigger guys, and I've always thought Raw to be the show for the big guys. Since the IC title challengers are somewhat smaller, I would put that title on SmackDown. There are also a few titles that I would like to add to the shows:

Cruiserweight Championship: To the pleasure of smarks everywhere, WWE seems to be taking cruiserweights seriously, with the Cruiserweight Classic in the works. So, I figure now is as good a time as ever to relaunch the Cruiserweight Division. We're not giving it the 2004-2007 treatment though: oh, no, we aren't I believe that the Cruiserweight title should be treated as important as the WWE World Championship for cruisers. WWE has a lot of cruiserweight on its roster now, so they have no excuse to not give this idea a chance.